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Are Millennials Making Prepaid Cards More Popular?

It has been well documented that Millennials say they do not care for credit cards. New numbers shed a bit more light on this subject: 65 percent of Millennials do not have a credit card 36 percent have never even had one It seems that prepaid cards are the most popular form of financial products for Millennials. A study revealed recently that 33 percent of young people either currently use or have prepaid debit cards. Just a few years ago, the trend was that only very specific groups, like teenagers and senior citizens, used prepaid cards. It looks like Millennials are bucking the system and are beginning to adopt prepaid cards as their preferred method of managing their money. What is to blame for the rise in popularity of prepaid cards, while credit cards seem to be on the decline? Here are a few things that may be contributing to this phase: Millennials grew up in an era when no one really used cash that much. They were used to seeing their parents use cards instead of checks or cash, so it makes sense that they would want a card-based form of payment to use for their purchases. Prepaid cards also allow people to stay in control of their money a bit more than credit cards allow for. You can set limits with prepaid cards, while it is very easy to get in serious debt with a traditional credit card. In fact, many Millennials watched their parents dig into serious pits of debt, so they would like to avoid making the same mistakes. Prepaid cards can also be integrated with mobile phone apps. The Millennials live and die by their smart phones. Mobile financial apps give prepaid card users the ability to check balances, track spending and even make money transfers, all in real time. So, how can financial providers begin to play catch up with so many young people showing a clear preference for new forms of financial services? For starters, the banks need to worry less about migrating people to full checking account customers and provide integrated services,… Read More